Warning: 10 Lies You Swallow When You Eat

Doris Temple Healthy Eating 12 Comments

Do you sometimes feel confused walking around the supermarket?

5 minutes wondering up and down the aisles can leave even the most informed shopper in a puzzled haze!

Before you know it, your head is swimming with a baffled mix of health claims, nutritional info, and outlandish slogans.

NEW VISITOR BONUS: Download a Free Guide
How To Lose Weight Fast in 3 Simple Steps (Based on Science).

Great! Where should I send the guide?
Send Me The Guide >>
Follow these steps to lose 10 pounds in a week

‘Healthy eating’ has certainly become a catch phrase in marketing, and as long as the public wants to eat healthy, manufacturers will continue to pander to their wishes.

So, it’s obvious an effective advertising campaign (in manufacturers eyes at least) would have their product aligned with healthy eating.

Let’s take a look at some of the slogans you need to be on the lookout for:

#1 ‘Made with 100% fruit juice’

This slogan is a tricky one.

The statement says ‘made with’, which basically means it contains 100% fruit juice. This statement is not claiming to be ‘100 percent fruit juice’.

So, would one tablespoon of fruit juice still make this a truthful statement?

Yes. But, remember this product would also have other ingredients, such as water and sugar, and more accurately it should be called a ‘drink.’

#2 ‘Made without preservatives’

When I heard this pitch on a Coca Cola commercial I had to laugh out loud. Surely, we’re not to believe soda pop is healthy?

Soft drinks are made with phosphoric acid (therefore preservatives aren’t needed), and this highly acidic base causes a physiological response – the body tries it’s best to maintain a pH balance, so the acid must be neutralized.

It’s good to remind ourselves that just because a product states ‘no preservatives,’ this doesn’t warrant a healthy eating crown.

#3 ‘No artificial colors or flavors’

This is good, just make sure this isn’t the only good thing you can say about the product.

An example would be flour, where the color is stripped to make it white, but you also lose the nutrients and fibre in the process.

#4 ‘No trans fat’

At first glance this looks good. But, check the label to be sure that hydrogenated oil wasn’t used.

Trans fat is a by product of the hydrogenation process. To remove it does not then make the oil healthy, however it wouldn’t be quite as harmful.

#5 ‘No sugar added’

Please, when you see this on a label, look further.

Fruit juice can be used to sweeten. But, you don’t want to see artificial sweeteners on the nutrition label.

#6 ‘Flavor enhanced’

When you see this on a label try asking yourself, “What was used to make this happen?”

MSG is a flavor enhancer that is very common in processed foods, and in restaurants.

Remember, wholesome foods do not need to be flavor enhanced.

#7 ‘Fortified with…’

This isn’t something new, products have been fortified for years now.

For example, iodine is added to salt, vitamins are added to flour and boxed cereals, and now you can even get fortified water.

However, this practice has spread to be more of an advertising gimmick than healthy eating.

These products don’t use natural source vitamins, that would be cost prohibitive. As always, the best way to get your nutrients is through a balanced diet.

#8 ‘Enhanced with…’

This is replacing nutrients that have been lost during processing, although trace nutrients will not be replaced.

This is a sign that you could make the product healthier yourself.

#9 ‘Made with whole wheat’

100% whole wheat is your preferred wheat choice. However, the statement doesn’t claim to be 100% – ask yourself, “What other ingredients have been used?”

Check the label to make sure flour is not listed. If it is, you’re not getting the value of a 100% whole wheat product.

#10 ‘Kid approved’

Great, kids like it! Now, read the label.

My kids would have eaten almost anything that was fun and sweet. Do the ingredients pass your scrutiny?

Making sure you eat healthy food definitely requires a bit of investigation. I hope I have provided you the information needed to decipher the slogans.

What do you think about nutrition labeling? Is it confusing? What would make labeling less confusing for you?

Image source

NEW VISITOR BONUS: Download a Free Guide
How To Lose Weight Fast in 3 Simple Steps (Based on Science).

Great! Where should I send the guide?
Send Me The Guide >>
Follow these steps to lose 10 pounds in a week

Don't Miss The Awesomeness!

Join the Rebel Newsletter for the unadulterated truth on health, weight loss, and lifestyle excellence. What are you waiting for?

Comments 12

  1. Vic

    Great post!

    I think #1 and #2 are the biggest culprits I see. Clients always seem to think they can drink soda and juice all day and still lose weight. I have to pound that into their head that they cant.


  2. Tom

    This is a good post. I’ve actually been reading about the focus of many food and beverage companies has moved to providing “healthier” products. The issue, as you’ve pointed out, is that although they are somewhat healthier, they can still be misleading. It’s important to know what the labels actually say, and what the information means. Thanks for putting this together.

    Tom’s last blog post..Foods With Amino Acid Table

  3. Melanie

    Hi Lance,

    I think you’re absolutely right about labels being designed to be tricky, it seems manufacturers are hoping we get confused, so that we just end up purchasing their product anyway. Any really who has the time to study each and every label at the supermarket?

    Family nutritionist,

    Yes you’re absolutely right, I much prefer to eat fresh fruit rather than drink fruit juice.

    Hey Vic,

    LOL…how effective is that method? I might try it out myself!!! I know what you mean though, I think if people were to count up the amount of soda and juice they have over a month they would soon realise how many calories they could save if they just gave them up and drank water instead.

    Hi Mike,

    Yes, I’ve actually heard people referring to Smarties as “healthy” pretty cleaver marketing I’d say! Here in Australia they have ‘Natural Confectionnary Company Jellies’ marketed to kids of course as being healthier, but they’re still sweets!

    Hey Blake,

    I know what you mean, it’s confusing to buy bread…this should be a product that’s easy to understand!

    Hi Tom,

    This is a massive topic, isn’t it? I think the Government needs to put tighter regulations on labelling claims.

    Melanie’s last blog post..Warning: 10 Lies You Swallow When You Eat

  4. Lance

    Good info here! In recent years, I really have been paying more attention to labels and what is in products. They are designed to be tricky, I think! I’m getting better, and all this info just helps my cause – thank you!

    Lance’s last blog post..Believe In Yourself

  5. Mike

    Nice post- its amazing what crap they actually put in some products. Not exactly the healthiest of examples, but Smarties used to have all manor of E numbers and bad additives, thats until they got rid of the blue ones and went ‘natural’. Taking all the crap out seems to have become a marketing/selling point in its own right!

Leave a Reply

Your email address will not be published. Required fields are marked *